What is Search Engine Optimization?
According to Wikipedia “Search Engine Optimization is the process of affecting the visibility of a website or web page in a web search engine’s unpaid results”. In other words, SEO is the process of getting your website to the top of search engine results pages. When partnering with a company that is going to be representing your brand online, it is vital to know that the company has the necessary knowledge to represent you properly. AND WE DO.
Our in-house SEO professional is certified and registered with the SEO Professional Association of South Africa (SEOPSA) and the University of Cape Town and has all the necessary knowledge and skill to get your site ranking at the top of Google SERPS using targeted industry-related keywords.
Our method of getting you to the top of Google SERPS involves targeting longtail keywords with high search volumes. What are long tail keywords you might ask? Long tail keywords are three or four keyword phrases that are very specific to the product or service that you are selling. The reason we target long tail keywords is because whenever a potential customer uses a highly specific search phrase in Google SERPs, they tend to know exactly what they are looking for and are ready to actually buy something.
As a SEOPSA member, our in-house SEO expert works according to the code of ethics held by the association and, as a result we ensure our clients that we will never set unreasonable expectations, always apply white hat(ethical) strategies, ensure that we are always on top of latest SEO industry news and will protect our clients confidentiality at all times. We also cannot guarantee clients 1st page results in Google as there are various factors that play a part in getting to first page, some of which we may not have any control over.
We use various methods in our SEO strategy to get you ranking in Google SERPS both on-page (Content, Meta, URL rewriting, Navigation optimization, image optimization, etc.) and off-page (backlinks, directory listings, press releases, social media and more).
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For more information regarding our SEO service, get in touch with our SEO specialist